BADON HILL GROUP LLC

Before jumping on the brand activism bandwagon, you should check your track record and have a real plan to show support for your message.

COVID-19 and the response to it have shaken the bedrock of almost every business. It's time to embrace the change.

Badon Hill Group is now Badon Hill Group, LLC and adds social media marketing to the portfolio of services.

Asking how much it costs to produce a video is akin to asking how much a car costs without providing any other specifics.

Generation Z makes the future look very bright.

On average, we recommend planning for a four to eight-week process.

Great marketing is easy to achieve, yet it is elusive for many brands.

A crucial part of providing a rememberable UX to your customers is providing continued service after the sale.

In marketing a persona is a semi-fictional, detailed representation of the ideal customer for your product or service.

There is an old saying in marketing, "There is no such thing as bad publicity." However, the saying was born before social media existed.

Unless you provide breathable air to your target market, merely documenting your user and customer personas are no longer enough.

How people find, consume, and interact with content has changed, yet we cling to late 20th-century technology.